from the Listening Points blog…
Take the Enterprise B-2-smb Social Media Assessment
Social media is changing the way the enterprise interacts with small and mid-sized businesses and how customers want vendors to engage with them.
How effective is your social media when engaging with SMB customers prospects? Is it helping your sales and marketing teams generate more leads? Is it leading to greater customer satisfaction? Take this Enterprise B-2-smb Social Media Assessment. [Read More...]
Social Media Do’s and Don’ts When Engaging SMB IT Professionals
Enterprise companies take note. Social media matters when small businesses evaluate vendors.
But before you start running to Twitter and Quora, take moment to make sure you understand the small business social media mindset.
For some insights, I turned to Nic Tolstoshev online community manager at Spiceworks @spiceworks - an online community of over 2 million SMB IT professional that helps businesses discover, buy and manage more than $350 billion worth of technology products and services each year.
B2smb Social Media Speaker Profile: Microsoft’s Michael Westgate
How can enterprise companies use social media to manage their relationships with small business customers? How can they be more effective?
Those questions are the central focus of an afternoon panel at the B2smb Social Media Conference moderated by Peter Fasano.
Microsoft’s Michael Westgate will be one of the panelists. He’ll share his perspective as senior customer marketing manager of their US Small and Midsize Business Organization. responsible for customer acquisition and social media strategy, design of digital campaigns and programming, content, and engagement for Microsoft’s SMB social properties. [Read More...]
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